Project
Hazati Tatreez
Work Category
Branding
Project Details
I was commissioned to create a logo and an identity for Hazati, a Tatreez studio based in Qatar, hosting a community of women and men from Gaza who sought refuge in the artisanal practice of Palestinian Tatreez (embroidery).
︎︎︎ An ancient people’s craft
Hazati is a Canaanite a word for Gazan’s, this logo was created with the purpose of integrating an Iris flower; the national flower of Gaza with as its center the arabic, islamic architectural arch. Adorned with small arrows which are in fact the starting motif to any embroidered design.
Hazati is a Canaanite a word for Gazan’s, this logo was created with the purpose of integrating an Iris flower; the national flower of Gaza with as its center the arabic, islamic architectural arch. Adorned with small arrows which are in fact the starting motif to any embroidered design.
I chose to use a handwritten arabic and english font in order to mesh even better with the illustration, keeping a hand made feel from A to Z felt natural. The logo is available in two colorways, earthy yet striking with contrast to make the white text pop.
