Project
Firsthand x UNICEF ‘Creating demand for routine immunization’
Work Category
Animation Art Direction
Project Details
Firsthand reached out to me to art direct 8 animations for UNICEF’s immunization initiative for 8 marginalized communities in different countries.
The core goal of this project was creating engaging informative videos which explain the important work that Firsthand and UNICEF are conducting with marginalised communities, in order to convince families to vaccinate their children.
We based all of our animations on four important visual languages
to tie everything together:
1. Color
2. Composition
3. Illustration
4. Photography
We based all of our animations on four important visual languages
to tie everything together:
1. Color
2. Composition
3. Illustration
4. Photography
1. Color
The colors stem from the Human Centered Design identity, each color code was then assigned to a d
2. Composition
It was important to create clean and simplified compositions in order to boil down information visually for the viewer
