Project
Beyond Capital
Work Category
Branding
Project Details
Beyond Capital is a multi-strategy investment & growth platform based in Amman, Jordan. The client was looking to rebrand and give the pre-existing identity a facelift.
I chose to base myself on the idea of having the tree as the
main symbol of the network.
The symbol went hand in hand with the monochromatic tone chosen,
to keep the spirit within the finance world that is leaning on tech and development. The font had to be something sleek, young and serious.
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main symbol of the network.
The symbol went hand in hand with the monochromatic tone chosen,
to keep the spirit within the finance world that is leaning on tech and development. The font had to be something sleek, young and serious.
I went on to explore some literal trees
But settled on abstract ones
The branding has a focus on nature and enginuity, how to do things energitically
while keeping community in mind. From color code to messaging, keeping things simple ,
with the collaborators as the highlights.
The previous directions
