Work Category

Branding/Illustration



Project Details

Azkadinya is a Community showcasing centruly old crafts 

under a modern lens. A platform to empower artisans and cultural practices from South West Asia and North Africa (SWANA). 


︎︎︎Event Poster

The Name Azkadinya translates to Loquat, which is a fruit much like an apricot, but the name also means: “Tastiest in the world.”
Seeing that this was the first poster to announce the collective,  it was a choice to represent it for what it is. An appetizing, fragrant event. 





︎︎︎Logo Design / Brand guide

The a logo is inspired by the shape of the sead still connected to the Loquat. It is created from a single stroke, sometimes appearing with circular surroundings to push onto the fruit idea even further, a stem is also added.



︎︎︎Merchandise

Ayla Mortada 2023