Project

Arias Vintage Store

Work Category

Branding

Project Details

Arias is a vintage clothing brand based out of Qatar, seeking gems and trailblazing designs from different eras. The goal was to create an identity that reflected the ethos of the brand; a fashionable Arab warrior was the only thing that made sense.

︎︎︎ Logo 

The branding started with figuring out a logo that reflects the clients palestinian lineage, and the curiosity of vintage fashion.








︎︎︎ Social 

We wanted to create a soft and straightforward presence, focusing on the pieces curated and showcasing them as both the content and using them as parts of the design strategy. 



︎︎︎ Color palette



︎︎︎ Logo exploration phase

Ayla Mortada 2026