Project
Arab American Heritage Month
Work Category
Design/Creative Technology
Project Details
For Arab American Heritage Month, I was able to create a social campaign to celebrate the month. I chose to collaborate with the creative technology team and create a custom AR Filter, 100% Habibi certified.
︎︎︎Bilingual typeface
This filter need a name and a vibe to it - So I started working on the logo, keeping in mind that I want it to be billingual so I created a custom typeface that mimics the logic of a Kufi font, without making it too obvious that it’s inspired from the arabic written word.
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This filter need a name and a vibe to it - So I started working on the logo, keeping in mind that I want it to be billingual so I created a custom typeface that mimics the logic of a Kufi font, without making it too obvious that it’s inspired from the arabic written word.
︎︎︎Deli inspired stickers
As someone who’s born in Beirut, but living in America, the instances where I witness arabic is in the deli’s and grocery shops in NYC. With the arabic labels, shipped goods from the area, and retro labels, I decided to create a series of stickers inspired by those products, but keeping a very current twist on it. (Animation by Nicole Pappas - 3D by Mohammad Berkawi)
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As someone who’s born in Beirut, but living in America, the instances where I witness arabic is in the deli’s and grocery shops in NYC. With the arabic labels, shipped goods from the area, and retro labels, I decided to create a series of stickers inspired by those products, but keeping a very current twist on it. (Animation by Nicole Pappas - 3D by Mohammad Berkawi)
︎︎︎Creating the filter
We landed on a filter that shows an orbiting typeface in two languages, which portrays the duality of two cultures. Phase 2 of the filter is the Deli stickers that encompass the most humorous aspects of Arabic culture, alternating between 5 different sets of compositions.
We landed on a filter that shows an orbiting typeface in two languages, which portrays the duality of two cultures. Phase 2 of the filter is the Deli stickers that encompass the most humorous aspects of Arabic culture, alternating between 5 different sets of compositions.
Full case study here.
